A new generation is now entering the workforce called Generation Z (or Gen Zs for short). These Gen Zs were born from the mid 1990s to the mid 2000s, making their current ages around 14-24 . As with any new generation, hiring this new generation brings on a new set of challenges. Here are a couple of things you can do in your company to attract the new generation of employees who are just beginning to graduate from high school and college:
Embrace New Technology
Generation Z is the first generation to grow up in a world of technology. Many of them had access to the internet, social media, and cell phones at a young age. They’re expecting their work environment to mimic the world they are used to. Learn about the most recent technology and use it in the recruiting process to show the new generation that you’re up to date.
Promote your Company on Social Media
Almost all Generation Zs spend time daily on a form of social media. Promoting your company on social media will make it more likely for a Gen Z to hear about your company. It will also give you a great opportunity to show what your company is all about. Take special effort to show company culture with positive inside experiences. Gen Zs care a lot about culture and work environment, and will appreciate it if they can gain some insight your company culture on social media.
Show Diversity and Inclusion
The new generation is very tuned into the value of diversity. Make sure you are very open about your company efforts towards diversity and inclusion. Check for any language that may accidentally exclude different groups. Don’t hold back or only hint at diversity. Devote time and resources to showing your company inclusion. Gen Zs want to see how much you care..
Give Face-to-Face Interaction
Contrary to popular belief, Gen Zs are not inherently bad at talking to others. In fact, most Gen Zs prefer face-to-face communication to technological connection. While adding technology to the recruiting process is important, make an effort to have in-person interviews with Generation Zs. Also try to show how interpersonal communication and relationships are valued in your organization.
Being ready for the next generation of employees will help your company compete with larger organizations trying to recruit new employees.