Today’s job market is extremely competitive, and many companies are looking for ways to stand out. To help attract and retain top talent, employers must offer compensation and benefits packages that meet the needs of employees. With this in mind, employers should try to navigate what changes need to be made to show candidates and employees just how valuable and essential they are.  

Providing well-rounded benefits is a great way to show both job seekers and current employees how much your company cares about the mental and physical well-being of the team.  

Here are some steps that employers can take to identify gaps in employee benefits offerings:  

Review existing benefits and explore new options 

Take a look at your entire employee benefits package, including insurance like health dental and vision, retirement savings, paid time off, workplace flexibility, and professional development opportunities. To help stay competitive, employers should look into adding unique benefits to stand out. Some of these benefits could include on-demand pay, a flexible work schedule, a wellness program, and education reimbursement. These are just some unique benefits to consider adding to help you have a more well-rounded and competitive benefits package.  

Analyze employee needs  

Review what benefits your employees use the most and the ones your employees rarely use. This can help you determine which benefits may be beneficial to add to your package and which ones may not be necessary to have. For example, if you notice that many employees are using health insurance, you could try to add accident or critical illness coverage into your benefits. This can help decrease costs not paid for by health insurance.  

Rely on employee feedback 

Since benefits are used by your employees, it is best to ask them directly for their feedback on the benefits package you offer. Through surveys and one-on-one meetings, employers can ask which benefits employees wish they had, which ones they use the most, which ones they rarely use, and any additional thoughts they have about the benefits package. This will help employers get an idea of what changes need to be made and what employees like about the current benefits package.  

Communicate changes 

Employees deserve to be the first ones to hear about any changes that have been made to the benefits package, so employers need to prioritize telling their employees as soon as possible. Employers need to make sure that any benefits changes are communicated clearly and effectively. It is also important to consider the time of year that you make changes to benefits. Some benefits options only allow changes during a specific enrollment period or at the end of the calendar year. Take a look at your benefits options before making any decisions.   


Companies that want to stay competitive should look through their existing benefits and resolve any gaps. This will help employers attract and retain top talent, and it will enhance employee well-being and create a more positive work culture.